WHY WE DO THIS WORK
A note from our founder
I've watched teams stall under complexity and organisations struggle to turn strategy into action. I've been in those rooms myself, juggling competing priorities, navigating ambiguity, and learning the hard way what works and what doesn't.
That's why I'm obsessed with clarity and momentum. I don't believe in endless frameworks or theoretical exercises. I bring experience, judgement and a "command voice" that helps leaders and teams cut through the noise and make decisions that actually stick.
If you're a leader or an organisation ready to commit, I want to work with you. There's no fluff, no gatekeeping - just honest, practical advice that moves things forward.
Esther Lisa Kieft
Principal Advisor,
Next Horizon Labs
WHY WE DO THIS WORK
Our gallery of our work
THE JOURNEY
Experience shaping the way we lead
Global Perspective
Raised across eight countries and three continents, adaptability isn’t a skill Esther learned, it’s how she operates. Esther leads across cultures, navigates change with ease, and drives alignment in complex, fast-moving environments.
Commercially Grounded
With a BA in Economics, Politics, and Statistics, an MA in Financial Management, and early experience in Capital Markets, Esther brings a strong commercial backbone to every decision. She pairs strategic thinking with commercial reality.
Industry Recognition
Esther led the redesign of Lloyds Banking Group's three retail banking apps, Lloyds Bank, Halifax and Bank of Scotland, through a series of design sprints, earning her Digital Star of the Year by FDM everywoman in Technology Awards.
Building Delivery Excellence at Scale
At Domino’s, Esther built and led a global delivery function, establishing a Group PMO and multi-disciplinary delivery teams across markets. She embedded execution rigour at scale, creating the operating backbone that enabled consistent, high-impact delivery. This work earned her a nomination as Finalist for Transformation Leader of the Year (Women in Digital).
Leading the Shift to Product-Led
Esther guided the enterprise shift from a project-led model to a product operating model, building a global Product Department spanning Strategy, Management, Design and User Research, and embedded product thinking into how the organisation planned, built, and scaled.
Founder Experience, Not Just Theory
Beyond corporate, Esther co-founded Nelly & Woods Collective Stays, building a hospitality brand from the ground up. The business has been featured across countless media, welcomed thousands of guests, and maintains a near-perfect rating, keeping her work grounded in entrepreneurship, customer experience, and real-world execution.